SCISSCI » Main » Publicity

Goals of Publicity

• attendance
• ego surfing
• name recognition
• career?

Branding and Identity

• marketing and design
• credit and ownership
• having a spokesperson?
• propaganda tactics
• elevator pitch?

Online Publicity

• it's rapid and cheap
• it reaches the most people
• it boosts attendance,
• it can be picked up by traditional media

forms of online publicity

• personal blogs
• group blogs
• event blogs
• mailing lists
• craigslist
• upcoming.org

creating your own mailing list?

creating your own blog?

how to write email

how to write press releases

Print Publicity

• it's best for resume purposes
• it makes artists happy
• it builds credibility
• it requires lots of advance notice

Other

• Interview Strategies